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Selling fresh produce directly from the farm or roadside is a key source of income for many Indian farmers and small vendors. However, most current carts are outdated, heavy, and offer
little protection from weather.
The main objective of "FruitCart Design Contest" is to create a smart, foldable, mobile fruit cart tailored to the needs of small-scale sellers. Whether used on the roadside or just outside the farm gate, the cart should combine functionality, visibility, comfort, and ease of use.
It’s time to reimagine the humble fruit cart into a modern, farmer-friendly selling solution.
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Who can participate?
Individuals or Teams can participate
(max 5 members)
Team members can come from any vocations
Registration fees
Rs. 200/-
Design Brief
Structure & Mobility
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3 or 4-wheel manually pulled or e-bike attachable cart
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Shock-absorbing wheels suitable for rural and semi-urban roads
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Easy to push/pull with minimal effort
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Constructed using eco-friendly, lightweight materials.
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Branding space
Hygiene & Freshness
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Washable trays, ventilated crates
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Waste bin or water drainage for cleaning/waste
Aesthetics
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True to material used
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Adaptable for customization
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Design for street appeal
Target Users
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Individual farmers or FPOs selling fruits like mangoes, bananas, guavas, or watermelons in rural and urban peripheries
Success Metrics
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Must carry up to 150–200 kg of produce
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Setup cost under ₹ 20,000
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Support at least 6–8 hours of operation per day
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Promote direct farmer-consumer contact
Display & Storage
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Multiple levels or compartments to display different fruits
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Covered shade (retractable) to protect from sun/rain
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Storage drawers or insulated boxes for extra stock or sensitive fruits
Smart Features (Optional)
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Solar panel for powering a small fan/light
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Digital weighing scale, QR payment support (UPI)
Ergonomics & Safety
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Canopy height and shelf angles optimized for both farmer and buyer
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Reflectors for night visibility; lockable wheels for slopes
Use Case Locations
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Village roads, town markets, urban neighborhoods, highway junctions, school/college vicinities
Online registration for
the contest begins
1
Jul
Schedule
23
Sep
Last date to register and
submit your designs
Announcement of
shortlisted entries
19
Oct
Video Submission for
Shortlisted entries
7 Oct
to
7 Nov
Jury interaction session
(Virtual)
18-30
Oct
Online Voting for Farmer's Choice designs will be active
10 Nov
to
5 Dec
Winner’s
announcement
1
Nov
Winners display at
KISAN 2025 and Prize distribution
10-14
Dec
Shortlisted
participants
have been notified.
Check your email
for details.
Winner’s
announcement
20
Oct
Winners display at
KISAN 2025 and Prize distribution
10-14
Dec
Online registration for
the contest begins
1
Jul
Schedule
23
Sep
Last date to register and
submit your designs
Announcement of
shortlisted entries
30
Sep
Video Submission for
Shortlisted entries
30 Sep
to
30 Oct
Jury interaction session
(Virtual)
1-15
Oct
Online Voting for Popular Choice designs will be active
1-30
Nov
Prizes
Champion
Rs. 50,000
Winners will get a cash prize and a stall space to showcase their idea to 2 lakh farmers at KISAN 2025.
Farmer's Choice Award
Rs. 10,000 to Top 3
All the award winning entries will be displayed on screen during KISAN Exhibition.
1st Runner up
Rs. 30,000
Farmer's choice award
Shortlisted design videos will be shared on
our Digital platform.
KISAN visitors will vote to choose top 3 designs
2nd Runner up
Rs. 20,000
Terms and conditions
1. Eligibility
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The contest is open to all. (Individual or team)
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Participants may submit multiple entries, provided that each entry is submitted under a separate registration.
2. Submission Requirements
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Design Brief (PDF): Design Sketches or PDF Files (Front, Side, Folded View)
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Concept Note:
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Overview of features and intended use
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Materials, cost estimation, and user benefit
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Description of how it works (folds & moves)
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Any additional innovations
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Optional: Images of physical prototype or mock-up
3. Video Submission
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Shortlisted entries (to be announced on 20th Sept) can submit a 90-second video presentation explaining their design. The video should be in MP4 format with a 9:16 aspect ratio, 24 frames per second.
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Language for video should be Marathi or English (Marathi subtitles in case of English audio and vice versa).
4. Evaluation Criteria
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Innovation & Originality (30%)
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Aesthetic & Functionality (25%)
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Impact & Relevance (25%)
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Sustainability/ Ethics Consideration (15%)
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Execution Quality/ Attention to details (5%)
5. Open Access through Creative Commons
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All designs submitted as part of the KISAN Design Quest will be made available under a Creative Commons license, allowing them to be freely shared, adapted, and used by the farming community.
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This approach ensures that your ideas can create real impact on the ground — helping farmers, makers, and innovators build upon them — while credit is always given to the original creators.
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By participating, you agree to share your design under this license, contributing to an open-source movement for rural innovation.
6. General Terms
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The organisers reserve the right to modify or cancel the contest at any time.
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Registration fee is non-refundable amount.
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Any form of plagiarism will lead to disqualification.
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The judges’ decisions are final and not subject to appeal.
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By participating, contestants agree to these terms and conditions.
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