top of page
Quest Logo.png
Fruit Cart_2.jpg

FruitCart Design Contest

Selling fresh produce directly from the farm or roadside is a key source of income for many Indian farmers and small vendors. However, most current carts are outdated, heavy, and offer little protection from weather.
The main objective of "FruitCart Design Contest" is to create a smart, foldable, mobile fruit cart tailored to the needs of small-scale sellers. Whether used on the roadside or just outside the farm gate, the cart should combine functionality, visibility, comfort, and ease of use.
It’s time to reimagine the humble fruit cart into a modern, farmer-friendly selling solution.

FruitCart Design Contest (1).jpg

Who can participate?

Individuals or Teams can participate
(max 5 members)
Team members can come from any vocations

Registration fees Rs. 500/-
(Rs. 200 for registration
before 15th Jul)

Design Brief

Structure & Mobility
  • 3 or 4-wheel manually pulled or e-bike attachable cart
  • Shock-absorbing wheels suitable for rural and semi-urban roads 
  • Easy to push/pull with minimal effort
Hygiene & Freshness
  • Washable trays, ventilated crates​
  • Waste bin or water drainage for cleaning/waste
Aesthetics & Materials
  • Use of eco-friendly, lightweight materials (metal frame, bamboo/wooden detailing, food-grade plastic) 
  • Vibrant, rural-themed design for street appeal
Target Users
  • Individual farmers or FPOs selling fruits like mangoes, bananas, guavas, or watermelons in rural and urban peripheries

Success Metrics
  • Must carry up to 150–200 kg of produce​
  • Setup cost under ₹ 20,000​
  • Support at least 6–8 hours of operation per day​
  • Promote direct farmer-consumer contact
Display & Storage
  • Multiple levels or compartments to display different fruits​
  • Covered shade (retractable) to protect from sun/rain​
  • Storage drawers or insulated boxes for extra stock or sensitive fruits
Smart Features (Optional)
  • Solar panel for powering a small fan/light​
  • Digital weighing scale, QR payment support (UPI)​
  • Branding panel with farmer's name/FPO logo
Ergonomics & Safety
  • Canopy height and shelf angles optimized for both farmer and buyer​
  • Reflectors for night visibility; lockable wheels for slopes
Use Case Locations
  • Village roads, town markets, urban neighborhoods, highway junctions, school/college vicinities

Online registration for
the contest begins
7
Jun

Schedule

15
Aug

Last date to

submit your designs

Announcement of
shortlisted entries
25
Aug

Video Submission for
Shortlisted entries

25 Aug
to
25 Sep

Jury interaction session
(Virtual)

1-7
Sep

Online Voting for Popular Choice designs will be active

1-30
Nov
Winner’s
announcement
10
Sep
Winners display at
KISAN 2025 and Prize distribution
10-14
Dec

Prizes

 Champion

Rs. 50,000

Winners will get Cash prize plus display space (worth Rs. 1 lakh) at KISAN2025.
You will get a chance to present your idea to 2 lakh farmers across India.

Popular Award

 Rs. 10,000 to Top 3

All the award winning entries will be displayed on screen during KISAN Exhibition. 

1st Runner up

Rs. 30,000​

Popular Award.

Winners will get Cash prize plus display space (worth Rs. 1 lakh) at KISAN2025.
You will get a chance to present your idea to 2 lakh farmers across India.
KISAN exhibition visitors will have a vote to choose
the 3 most popular designs.

2nd Runner up

Rs. 20,000​

Terms and conditions

1. Eligibility:
  • The contest is open to all. (Individual or team)

  • Each individual or team can submit only one design.

2. Submission Requirements:
  • Design Brief (PDF): Design Sketches or PDF Files (Front, Side, Folded View)

  • Concept Note:

    • Overview of features and intended use

    • Materials, cost estimation, and user benefit

    • Description of how it works (folds & moves)

    • Any additional innovations

  • Optional: Images of physical prototype or mock-up​​​​​

4aac3a_4fdf626b1ee54a7091d9d21e20ffd5d9~mv2.avif
3. Video Submission
  • Shortlisted entries (to be announced on 25th August) must submit a 90-second video presentation explaining their design. The video should be in MP4 format with a 16:9 aspect ratio, 24 frames per second.

  • Language for video should be Marathi or English (Marathi subtitles in case of English audio and vice versa).

4. Selection Criteria:
  • Functionality & Practicality - Designed for ease of use, display, and storage

  • Mobility & Ease of access - Can it be easily moved and operated?

  • User Comfort & Protection - Weather protection, ease of setup for one person

  • Affordability & Scalability - Can be made and used at scale by low-income users

  • Innovation - Add-ons like solar charging, speaker, lighting, etc.

5. Open Access through Creative Comments:
  • All designs submitted as part of the KISAN Design Quest will be made available under a Creative Comments license, allowing them to be freely shared, adapted, and used by the farming community.

  • This approach ensures that your ideas can create real impact on the ground — helping farmers, makers, and innovators build upon them — while credit is always given to the original creators.

  • By participating, you agree to share your design under this license, contributing to an open-source movement for rural innovation.

6. General Terms:
  • The organisers reserve the right to modify or cancel the contest at any time. 

  • Any form of plagiarism will lead to disqualification.

  • The judges’ decisions are final and not subject to appeal.

  • By participating, contestants agree to these terms and conditions.

K Design QuestKDQ (1) (1).png
Participate & Win
exciting Rewards
bottom of page