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Farmers spend long hours in the sun, rain, wind, and fields—often without gear designed specifically for their daily needs. From carrying tools to protecting against harsh weather, a good jacket can be more than just clothing— it can be a part of their toolkit.
The Jacket Design Contest is to createa functional, affordable, and farmer-friendly jacket. This is your chance to rethink rural workwear and create something useful for farmers in their everyday work.
Rethink rural workwear and create something useful for farmers in their everyday work.
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Who can participate?
Individuals or Teams can participate
(max 5 members)
Team members can come from any vocations
Registration fees
Rs. 200/-
Design Brief
Material & Weather Resistance
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Breathable, lightweight fabric for summer
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Water-resistant or quick-dry outer layer for monsoons
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Optional inner liner for mild winter insulation
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Dust and stain-resistant coating
Comfort & Fit
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Available in multiple sizes (S–XXL)
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Side vents or mesh lining for airflow
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Light padding on shoulders for load support (carrying bags or baskets)
Identity & Branding (Optional)
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Space for FPO/cooperative logo or embroidered name tag
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Flag patch or motivational slogan print (e.g., “Proud to Farm”)
Target Users
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Small and marginal farmers, field officers, agri-entrepreneurs across India
Utility & Storage
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Multiple secure, accessible pockets for storing tools, mobile, seeds, etc. Lightweight, easy to wear
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Hidden or inner safety pocket for valuables.
Safety & Visibility
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Reflective strips for early morning/evening work.
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High-contrast trims or colors (khaki, green, or indigo blue)
Sustainability
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Use of durable, recyclable fabric
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Local production to support rural employment
Success Metrics
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Cost-effective (Target price: ₹400–₹700)
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Washable, minimum 12-month durability
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Widely accepted by farmers across 5–6 states.
Online registration for
the contest begins
1
Jul
Schedule
23
Sep
Last date to register and
submit your designs
Announcement of
shortlisted entries
19
Oct
Video Submission for
Shortlisted entries
7 Oct
to
7 Nov
Jury interaction session
(Virtual)
18-30
Oct
Online Voting for Farmer's Choice designs will be active
10 Nov
to
5 Dec
Winner’s
announcement
1
Nov
Winners display at
KISAN 2025 and Prize distribution
10-14
Dec
Shortlisted
participants
have been notified.
Check your email
for details.
Winner’s
announcement
20
Oct
Winners display at
KISAN 2025 and Prize distribution
10-14
Dec
Online registration for
the contest begins
1
Jul
Schedule
23
Sep
Last date to register and
submit your designs
Announcement of
shortlisted entries
30
Sep
Video Submission for
Shortlisted entries
30 Sep
to
30 Oct
Jury interaction session
(Virtual)
1-15
Oct
Online Voting for Popular Choice designs will be active
1-30
Nov
Prizes
Champion
Rs. 50,000
1st Runner up
Rs. 30,000
2nd Runner up
Rs. 20,000
Winners will get a cash prize and a stall space to showcase their idea to 2 lakh farmers at KISAN 2025.
Farmer's Choice Award
Rs. 10,000 to Top 3
Farmer's choice award
Shortlisted design videos will be shared on our Digital platform.
KISAN visitors will vote to choose top 3 designs
All the award winning entries will be displayed on screen during KISAN Exhibition.
Terms and conditions
1. Eligibility
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The contest is open to all. (Individual or team)
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Participants may submit multiple entries, provided that each entry is submitted under a separate registration.
2. Submission Requirements
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Design Sketches or Renderings (front/back/side views)
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Design Brief:
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Description of materials and functionality
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Why it's suitable for farmers
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Estimated cost per unit
-
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Optional: Prototype photos or mock-up with model
3. Video Submission
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Shortlisted entries (to be announced on 20th Sept) can submit a 90-second video presentation explaining their design. The video should be in MP4 format with a 9:16 aspect ratio, 24 frames per second.
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Language for video should be Marathi or English (Marathi subtitles in case of English audio and vice versa).
4. Open Access through Creative Commons
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All designs submitted as part of the KISAN Design Quest will be made available under a Creative Commons license, allowing them to be freely shared, adapted, and used by the farming community.
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This approach ensures that your ideas can create real impact on the ground — helping farmers, makers, and innovators build upon them — while credit is always given to the original creators.
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By participating, you agree to share your design under this license, contributing to an open-source movement for rural innovation.
5. Evaluation Criteria
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Innovation & Originality (30%)
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Aesthetic & Functionality (25%)
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Impact & Relevance (25%)
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Sustainability/ Ethics Consideration (15%)
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Execution Quality/ Attention to details (5%)
6. General Terms
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By entering, participants agree to abide by these terms.
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Registration fee is non-refundable amount.
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Any submission found to be plagiarized will be disqualified.
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The organizers reserve the right to modify or cancel the contest if necessary.
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Judges' decisions are final and not subject to appeal.
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