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India has over 100 million farmers, but for most people living in cities, farmers feel distant.
We see farmers in news reports or at vegetable markets, but rarely get to know their lives, stories, or the work they do every day to feed the country.
Imagine a platform—not just for travel, but for real experiences with India’s farmers. A Platform that enables urban consumers to discover verified farmers, access fresh farm produce, explore farm experiences, and optionally book rural stays — promoting trust, transparency, and rural tourism.
Who can participate?
Individuals or Teams can participate
(max 5 members)
Team members can come from any vocations
Registration fees
Rs. 200/-
Design Brief
Discover
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Connect with nearby or regional farmers for direct produce purchase.
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Filter by crop type, organic practices, or farm size.
Experience
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Explore curated farm visits or guided tours
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Book a “day at the farm” or full farm-stay experience
Product Listings
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Bookable slots for farm visits or agri-experiences
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Duration, cost, what's included, directions/map
Trust & Safety
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Farmer and user verification (Aadhaar, mobile)
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Ratings & reviews for credibility
Urban Consumers
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Health-conscious individuals, families with children, sustainability enthusiasts, schools
Design Language
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Warm, earthy, and simple
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Rural motifs, local language toggles (English, Marathi, Hindi)
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Easy onboarding for both farmers and urban users
Connectivity & Compatibility
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Works on low-bandwidth networks. Works on basic smartphones. Lightweight app size.
Engage
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Chat or call the farmer (after verification).
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Learn about their methods, harvest times, or farm stories.
Farmer Profiles
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Verified listings with name, location, farm photos, available produce, season calendar
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Language/locality tag (e.g., Marathi-speaking, Konkan belt)
Farm Stay Integration
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Weekend stays at partner farms with local cuisine
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Ratings, photos, activities (like milking cows, planting, etc.)
Payments & Logistics (Phase 2)
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UPI integration for advance orders
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Farmer-managed or third-party delivery link
Farmers & FPOs
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Especially those near cities or known for specialty crops
Design & UI Considerations
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Dual-mode interface, hosts (farmers) and guests (explorers). Easy interface for low-literacy users. Regional language support
Success Metrics
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1000+ verified farmer listings in 6 months.
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10,000+ monthly platform visits from Tier 1/2 cities.
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500+ successful produce orders and 100+ farm experiences booked
Online registration for
the contest begins
1
Jul
Schedule
23
Sep
Last date to register and
submit your designs
Announcement of
shortlisted entries
19
Oct
Video Submission for
Shortlisted entries
7 Oct
to
7 Nov
Jury interaction session
(Virtual)
18-30
Oct
Online Voting for Farmer's Choice designs will be active
10 Nov
to
5 Dec
Winner’s
announcement
1
Nov
Winners display at
KISAN 2025 and Prize distribution
10-14
Dec
Shortlisted
participants
have been notified.
Check your email
for details.
Winner’s
announcement
20
Oct
Winners display at
KISAN 2025 and Prize distribution
10-14
Dec
Online registration for
the contest begins
1
Jul
Schedule
23
Sep
Last date to register and
submit your designs
Announcement of
shortlisted entries
30
Sep
Video Submission for
Shortlisted entries
30 Sep
to
30 Oct
Jury interaction session
(Virtual)
1-15
Oct
Online Voting for Popular Choice designs will be active
1-30
Nov
Prizes
Champion
Rs. 50,000
Winners will get a cash prize and a stall space to showcase their idea to 2 lakh farmers at KISAN 2025.
Farmer's Choice Award
Rs. 10,000 to Top 3
All the award winning entries will be displayed on screen during KISAN Exhibition.
1st Runner up
Rs. 30,000
Farmer's choice award
Shortlisted design videos will be shared on our Digital platform.
KISAN visitors will vote to choose top 3 designs
2nd Runner up
Rs. 20,000
Terms and conditions
1. Eligibility
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The contest is open to all. (Individual or team)
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Participants may submit multiple entries, provided that each entry is submitted under a separate registration.
2. Submission Requirements
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Design Brief (PDF): Explain materials used, cost per unit, intended produce type, and innovation rationale.
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Prototype or Visuals: Slides, Photos, diagrams, 3D renders, or sample packaging
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Sustainability Note: Highlight how your design reduces plastic use or improves recyclability.
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Costing Sheet: Breakdown of approximate production and implementation cost.
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Optional: - Video demonstration or field test results (if available)
3. Video Submission
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Shortlisted entries (to be announced on 20th Sept) can submit a 90-second video presentation explaining their design. The video should be in MP4 format with a 9:16 aspect ratio, 24 frames per second.
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Language for video should be Marathi or English (Marathi subtitles in case of English audio and vice versa).
4. Open Access through Creative Commons
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All designs submitted as part of the KISAN Design Quest will be made available under a Creative Commons license, allowing them to be freely shared, adapted, and used by the farming community.
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This approach ensures that your ideas can create real impact on the ground — helping farmers, makers, and innovators build upon them — while credit is always given to the original creators.
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By participating, you agree to share your design under this license, contributing to an open-source movement for rural innovation.
5. Evaluation Criteria & weightage
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Innovation & Originality (30%)
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Aesthetic & Functionality (25%)
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Impact & Relevance (25%)
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Sustainability/ Ethics Consideration (15%)
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Execution Quality/ Attention to details (5%)
6. General Terms
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The organisers reserve the right to modify or cancel the contest at any time.
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Registration fee is non-refundable amount.
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Any form of plagiarism will lead to disqualification.
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The judges’ decisions are final and not subject to appeal.
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By participating, contestants agree to these terms and conditions.
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