.png)
Farm Brand Challenge contest seeks innovative, market-ready designs that capture the essence of freshness, sustainability, and quality. From logo and packaging to marketing materials, this is an opportunity for designers to showcase their expertise in branding, storytelling, and visual communication.
.png)
Who can participate?
Individuals or Teams can participate
(max 5 members)
Team members can come from any vocations
Registration fees
Rs. 200/-
Design Brief
Target Audience
-
Health-conscious urban families
-
Institutional buyers (cafés, hotels, stores)
-
Corporates for gifting/farm boxes
Brand Name & Tagline
-
Easy to recall, rooted in agriculture, and scalable for multiple products
Packaging Design
-
Flexible for various SKUs (grains, vegetables, spices, fruits)
-
Pouch, jar, crate, or box—show at least one mockup
-
Encourage eco-conscious material
Online Presence
-
Website or microsite for product info, origin stories, farmer highlights
-
Social Media Creatives (at least 2 promotional posts)
Brand Positioning
-
Freshness, transparency, rural pride, farmer-first approach
Logo & Visual Identity
-
Earthy, clean, and friendly
-
Symbols: leaf, soil, sunrise, grain, etc
-
Style: Rural authenticity with modern simplicity
Brand Voice & Tone
-
Honest, grounded, warm, and reassuring
-
Communicates value without exaggeration
-
Brand Color Palette & Typography
Scope of Produce
-
Seasonal fruits & vegetables
-
Grains, pulses, spices
-
Processed items (ghee, pickles, jaggery etc.)
Online registration for
the contest begins
1
Jul
Schedule
23
Sep
Last date to register and
submit your designs
Announcement of
shortlisted entries
19
Oct
Video Submission for
Shortlisted entries
7 Oct
to
7 Nov
Jury interaction session
(Virtual)
18-30
Oct
Online Voting for Farmer's Choice designs will be active
10 Nov
to
5 Dec
Winner’s
announcement
1
Nov
Winners display at
KISAN 2025 and Prize distribution
10-14
Dec
Shortlisted
participants
have been notified.
Check your email
for details.
Winner’s
announcement
20
Oct
Winners display at
KISAN 2025 and Prize distribution
10-14
Dec
Online registration for
the contest begins
1
Jul
Schedule
23
Sep
Last date to register and
submit your designs
Announcement of
shortlisted entries
30
Sep
Video Submission for
Shortlisted entries
30 Sep
to
30 Oct
Jury interaction session
(Virtual)
1-15
Oct
Online Voting for Popular Choice designs will be active
1-30
Nov
Prizes
Champion
Rs. 50,000
1st Runner up
Rs. 30,000
2nd Runner up
Rs. 20,000
Winners will get a cash prize and a stall space to showcase their idea to 2 lakh farmers at KISAN 2025.
Farmer's Choice Award
Rs. 10,000 to Top 3
Farmer's choice award
Shortlisted design videos will be shared on our Digital platform.
KISAN visitors will vote to choose top 3 designs
All the award winning entries will be displayed on screen during KISAN Exhibition.
Terms and conditions
1. Eligibility
-
The contest is open to all. (Individual or team)
-
Participants may submit multiple entries, provided that each entry is submitted under a separate registration.
2. Submission Requirements
-
Logo Design: A modern, scalable logo that represents the brand’s values.
-
Packaging Design: Concepts for at least two product lines (e.g., fruits, vegetables, dairy).
-
Marketing Materials: Sample designs for business cards, social media, and advertising banners.
-
Brand Story: A written explanation of the design concept and how it aligns with the company’s vision.
3. Video Submission
-
Shortlisted entries (to be announced on 20th Sept) can submit a 90-second video presentation explaining their design. The video should be in MP4 format with a 9:16 aspect ratio, 24 frames per second.
-
Language for video should be Marathi or English (Marathi subtitles in case of English audio and vice versa).
4. Open Access through Creative Commons
-
All designs submitted as part of the KISAN Design Quest will be made available under a Creative Commons license, allowing them to be freely shared, adapted, and used by the farming community.
-
This approach ensures that your ideas can create real impact on the ground — helping farmers, makers, and innovators build upon them — while credit is always given to the original creators.
-
By participating, you agree to share your design under this license, contributing to an open-source movement for rural innovation.
5. Evaluation Criteria & weightage
-
Innovation & Originality (30%)
-
Aesthetic & Functionality (25%)
-
Impact & Relevance (25%)
-
Sustainability/ Ethics Consideration (15%)
-
Execution Quality/ Attention to details (5%)
6. General Terms
-
The organisers reserve the right to modify or cancel the contest at any time.
-
Registration fee is non-refundable amount.
-
Any form of plagiarism will lead to disqualification.
-
The judges’ decisions are final and not subject to appeal.
-
By participating, contestants agree to these terms and conditions.
%20(1).png)