I ๐ Kisan
India’s farmers are the backbone of our nation. They feed the country, work through harsh conditions, and carry generations of wisdom. However when it comes to love, connection, and companionship, they’re often left out of the conversation.
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Imagine a Dating App for India’s Real Heroes Farmers!
I ๐ KISAN is the design contest to create a dating app that helps Indian farmers connect with others who appreciate their way of life.
Who can participate?
Individuals or Teams can participate
(max 5 members)
Team members can come from any vocations
Registration fees Rs. 500/-
(Rs. 200 for registration
before 15th Jul)
Design Brief
Target Audience
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Primary: Young and eligible farmers (male/female) looking for life partners within or outside the farming communityโโ
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Secondary: Urban individuals who are open to rural living, organic farming, or farm-based entrepreneurship
Preference Matchmaking
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Filters for farming interests, and long-term goalsโ
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Compatibility score based on lifestyle alignment, not just looks or earnings
Trust & Safety
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Aadhaar/mobile/email verificationโ
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Profile moderation and reporting system
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Women-centric safety measures (e.g., blurred photo preview until matched)
Engagement Features
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Chat and video call (post-match)โ
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“Farm Diary” section – where users can post about their farm, daily life, or values
Design & UX Considerations
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Simple, intuitive layout. Regional Indian language support. Easy to use for low-literacy users. Prefer rooted tone not flashy dating culture
Profile Creation
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Basic biodata (age, caste, religion – optional)โ
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Farm details: landholding, crops, location, type of farmingโ
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Intent: marriage/dating/friendshipโ
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Willingness to relocate or continue farming
Two-Sided Access
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Farmers can connect with allโ
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Non-farmers can only connect with registered farmers. (Platform logic)โ
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Option for rural women to control visibility and reach-out privileges
Language & Accessibility
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Interface in English, Hindi, and major regional languages
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Voice-based onboarding for digitally low-literate users
Design Aesthetic
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Warm, earthy palette with rural motifsโ
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Clean, intuitive layout that works well on basic smartphonesโ
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Offline enrollment option for digitally shy users (via NGOs or Krishi Kendras)
Connectivity & Compatibility
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Works on low-bandwidth networks. Works on basic smartphones. Lightweight app size
Schedule
Online registration for
the contest begins
7
Jun
15
Aug
Last date to
submit your designs
25
Aug
Announcement of
shortlisted entries
1-7
Sep
Jury interaction session
(Virtual)
10
Sep
Winner’s
announcement
4-5
Oct
Top 5 will participate in Design Exhibition at Pune
10-14
Dec
Winners display at
KISAN 2025 and Prize distribution
Prizes
Schedule
Rs. 50,000
Winners will get Cash prize plus display space (worth Rs. 1 lakh) at KISAN2025.
You will get a chance to present your idea to 2 lakh farmers across India.
Popular Award
Rs. 10,000 to Top 3
All the award winning entries will be displayed on screen during KISAN Exhibition.
1st Runner up
Rs. 30,000โ
Popular Award.
Winners will get Cash prize plus display space (worth Rs. 1 lakh) at KISAN2025.
You will get a chance to present your idea to 2 lakh farmers across India.
KISAN exhibition visitors will have a vote to choose
the 3 most popular designs.
2nd Runner up
Rs. 20,000โ
Terms and conditions
1. Eligibility:
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Open to All (individuals as well as teams)
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Each individual or team can submit only one design
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Registration Fee: โน500
Early Bird Offer: โน200 (only if you register before 15th July)
Note: Only registrations done before 15th July will be eligible for early bird. You can submit your design anytime between registration and 15th August (last date of submission).
2. Submission Requirements:
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Upload your design prototype or video + Write up before the deadline
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Design Briefโ
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Prototype photos
3. Video Submission
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Shortlisted entries (to be announced on 20th July) must submit a 90-second video presentation explaining their design. The video should be in MP4 format with a 16:9 aspect ratio, 24 frames per second.
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Language for video should be Marathi or English (Marathi subtitles in case of English audio and vice versa).
4. Open Access through Creative Commons:
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All designs submitted as part of the KISAN Design Quest will be made available under a Creative Commons license, allowing them to be freely shared, adapted, and used by the farming community.
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This approach ensures that your ideas can create real impact on the ground — helping farmers, makers, and innovators build upon them — while credit is always given to the original creators.
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By participating, you agree to share your design under this license, contributing to an open-source movement for rural innovation.
5. Selection Criteria:
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Relevance to the Problem Statement: Does your design address the core challenge of connecting farmers and people who respect their lifestyle?
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Innovation & Creativity: Is your design unique, innovative, and forward-thinking? Does it bring something fresh to the world of online dating apps?
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User Experience & Interface: Is the app easy to navigate? Does it feel intuitive, user-friendly, and engaging?
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Cultural Sensitivity & Representation: How well does your design represent the cultural and social aspects of rural India? Is it respectful and inclusive?
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Feasibility: Can your design be realistically built? Does it take into account factors like internet access, rural users, and tech limitations?
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Storytelling & Presentation: Does your video and write-up clearly communicate the vision and goals of your design?
6. General Terms:
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By entering, participants agree to abide by these terms.
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Any submission found to be plagiarized will be disqualified.
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The organizers reserve the right to modify or cancel the contest if necessary.
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Judges' decisions are final and not subject to appeal.
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