Farm Brand Challenge
Farm Brand Challenge contest seeks innovative, market-ready designs that capture the essence of freshness, sustainability, and quality. From logo and packaging to marketing materials, this is an opportunity for designers to showcase their expertise in branding, storytelling, and visual communication.
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Who can participate?
Individuals or Teams can participate
(max 5 members)
Team members can come from any vocations
Registration fees Rs. 500/-
(Rs. 200 for registration
before 15th Jul)
Design Brief
Target Audience
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Health-conscious urban families
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Institutional buyers (cafés, hotels, stores)
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Corporates for gifting/farm boxes
Brand Name & Tagline
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Easy to recall, rooted in agriculture, and scalable for multiple products
Packaging Design
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Flexible for various SKUs (grains, vegetables, spices, fruits)
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Pouch, jar, crate, or box—show at least one mockup
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Encourage eco-conscious material
Online Presence
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Website or microsite for product info, origin stories, farmer highlights
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Social Media Creatives (at least 2 promotional posts)
Brand Positioning
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Freshness, transparency, rural pride, farmer-first approach
Logo & Visual Identity
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Earthy, clean, and friendly
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Symbols: leaf, soil, sunrise, grain, etc
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Style: Rural authenticity with modern simplicity
Brand Voice & Tone
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Honest, grounded, warm, and reassuring
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Communicates value without exaggeration
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Brand Color Palette & Typography
Scope of Produce
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Seasonal fruits & vegetables
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Grains, pulses, spices
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Processed items (ghee, pickles, jaggery etc.)
Online registration for
the contest begins
7
Jun
Schedule
15
Aug
Last date to
submit your designs
Announcement of
shortlisted entries
25
Aug
Video Submission for
Shortlisted entries
25 Aug
to
25 Sep
Jury interaction session
(Virtual)
1-7
Sep
Online Voting for Popular Choice designs will be active
1-30
Nov
Winner’s
announcement
10
Sep
Winners display at
KISAN 2025 and Prize distribution
10-14
Dec
Prizes
Champion
Rs. 50,000
Winners will get Cash prize plus display space (worth Rs. 1 lakh) at KISAN2025.
You will get a chance to present your idea to 2 lakh farmers across India.
Popular Award
Rs. 10,000 to Top 3
All the award winning entries will be displayed on screen during KISAN Exhibition.
1st Runner up
Rs. 30,000
Popular Award.
Winners will get Cash prize plus display space (worth Rs. 1 lakh) at KISAN2025.
You will get a chance to present your idea to 2 lakh farmers across India.
KISAN exhibition visitors will have a vote to choose
the 3 most popular designs.
2nd Runner up
Rs. 20,000
Terms and conditions
1. Eligibility:
-
The contest is open to all. (Individual or team)
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Each individual or team can submit only one design.
2. Submission Requirements:
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Design Brief (PDF): Explain materials used, cost per unit, intended produce type, and innovation rationale.
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Prototype or Visuals: Slides, Photos, diagrams, 3D renders, or sample packaging
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Sustainability Note: Highlight how your design reduces plastic use or improves recyclability.
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Costing Sheet: Breakdown of approximate production and implementation cost.
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Optional: - Video demonstration or field test results (if available)
3. Video Submission
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Shortlisted entries (to be announced on 25th August) must submit a 90-second video presentation explaining their design. The video should be in MP4 format with a 16:9 aspect ratio, 24 frames per second.
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Language for video should be Marathi or English (Marathi subtitles in case of English audio and vice versa).
4. Open Access through Creative Comments:
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All designs submitted as part of the KISAN Design Quest will be made available under a Creative Comments license, allowing them to be freely shared, adapted, and used by the farming community.
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This approach ensures that your ideas can create real impact on the ground — helping farmers, makers, and innovators build upon them — while credit is always given to the original creators.
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By participating, you agree to share your design under this license, contributing to an open-source movement for rural innovation.
5. General Terms:
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The organisers reserve the right to modify or cancel the contest at any time.
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Any form of plagiarism will lead to disqualification.
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The judges’ decisions are final and not subject to appeal.
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By participating, contestants agree to these terms and conditions.
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